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Inhalt / Beschreibung
Answers to the first ISM Homework.
Elements of the service product: The servuction model Industrial vs. market-forced management.
1. What is the survuction model about? What are its elements & subelements?
2. In what way can the various components of the service product affect the consumer's experience of it positively & negatively? What can service companied do to try to control the effect on the consumer of each component?
3. How do industrial &market-forced management models compare in terms of what they value most and their effectiveness for successfully managing service firms? |
