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Inhalt / Beschreibung
Inhaltsverzeichnis 1 Einleitung...................................................................................................................1 1.1 Fragestellung ......................................................................................................1 1.2 Gliederung ..........................................................................................................2 2 E-Business Modelle für den stationären Handel........................................................3 2.1 Click & Collect im Lebensmitteleinzelhandel ...................................................3 2.1.1 Das Prinzip von Click & Collect.................................................................3 2.1.2 Vorrausetzungen für Click & Collect .........................................................4 2.2 Warenverfügbarkeit Online ................................................................................4 2.2.2 RFID............................................................................................................5 2.2.3 Anwendungsfall RFID im stationären Handel............................................5 2.2.4 NFC.............................................................................................................7 2.2.5 Probleme bei Verwendungen von RFID und NFC .....................................8 2.3 Augmented Reality im stationären Handel.........................................................8 2.4 Bluetooth Beacons............................................................................................11 2.5 Digitale Rabatt Aktionen..................................................................................13 2.6 3D Wayfinding / Infogates / Google Indoor maps...........................................13 2.6.1 3D Wayfinding..........................................................................................13 2.6.2 Infogates....................................................................................................14 2.6.3 Google Indoor maps..................................................................................15 3 Schluss.....................................................................................................................16 3.1 Ergebnisse.........................................................................................................16 3.2 Fazit ..................................................................................................................17 Literaturverzeichnis.........................................................................................................18 |
