The effectiveness of social media and online marketing in small businesses

Diese Thesis wurde mit dem Thema:

The effectiveness of social media and online marketing in small businesses: the real estate rental market in London

bearbeitet. Ich habe die Thesis im Zusammenhang mit dem start up Unternehmen Student Houseshare Ltd. in London geschrieben.

Inhaltsangabe:

Affidatit

Preface 

 Abstract  

List of Abbreviations 

Table of Figures VIII

List of Tables 

Introduction 

Research Aim and Methodology

Status quo

Limitations

Structure&approach

Collaboration with SHS

Existing Literature

small and medium enterprise - definition

Pest analysis (real estate rental market London)

Social Media

The numbers and pointers

Social Customer Relationship Management

Customer Relationship Mngt: Social Media

Implementation guidelines for Social Media

Online Marketing

Pop ups

Banner ads

Search advertising

Expansion strategy

Keeping upt with the trend

FB insights

FB insights for small businesses

Google analytics

GA for small businesses

Empirical study

Competitor analysis

Online Marketing

Website restructuring

SEO

Google Analytics

Methods

Actions

Data analysis

Results 

Conclusion

Social media Facebook

Method

Action

Data analysis /Results

Conclusion

Discussion - what can we learn from this

How effective are they

Is there a difference between SM and OM?

Whoch tool is more effectove?

Reccommendations

Conclusion